Matteo Prato

I am a spirited and passionate leader with an entrepreneurial approach and a fast-working problem solver. My favorite working relationships are where I feel the agency is an extension of the client’s team and are working together to achieve objectives. I am a specialist in the development of strategic, targeted, creative campaigns, I lead work that has real value based on research, creativity, analytics and insight.

Matteo performed different roles in communication agencies before becoming co-owner of Adam Integrated Communications – leader in the Italian tourism representation market. The Agency has been successfully sold to AVIAREPS group in 2014. After acting as Tourism Marketing Director at AVIAREPS Italy, Matteo pursued two years in the UAE the position of Director of Marketing and Promotions at Ras Al Khaimah Tourism Development Authority, Government of Ras Al Khaimah. In 2018 he founded Tourism Hub leveraging on an international approach and the ambition of developing a new business model digital, strategic and tailored. Since 2020 Matteo is advisor to Saudi Tourism Authority for the gobal b2b development. Matteo has an award-winning portfolio of success stories and case studies which demonstrate an outside the box strategic thinking, unrivaled capacity of forming marketing alliances and developing creative projects which result in outstanding results on behalf of clients.