Quito Turismo

Quito Turismo: showcasing Ecuador’s capital to the world

Quito Turismo, the official tourism board of Ecuador’s capital city, is dedicated to positioning Quito as a vibrant, culturally rich, and high-value destination on the global stage. Through coordinated initiatives with local partners, industry stakeholders, and international markets, the organization promotes the city’s exceptional blend of heritage, nature, and contemporary experiences. Its mission is to highlight Quito’s unique identity—shaped by its UNESCO-recognized historic center, breathtaking Andean landscapes, and authentic traditions—while supporting sustainable tourism development and strengthening the city’s global appeal. With strategic communication efforts, trade engagement, and promotional campaigns, Quito Turismo invites travelers to discover a destination where history, creativity, and adventure coexist in perfect harmony.

Tourism Hub for Quito Turismo: a dynamic roadshow to engage the Italian trade

Quito Turismo partnered with Tourism Hub to deliver a dedicated B2B roadshow in Rome and Milan, designed to amplify the destination’s visibility and connect with a targeted audience of Italian tour operators and travel agents. The initiative aimed to increase market readiness for Quito and Ecuador by presenting the capital’s tourism offering alongside those of participating partners, encouraging product development and new commercial opportunities.

Tourism Hub curated two dynamic events combining one-to-one meetings, destination presentations, and an interactive quiz that engaged attendees and offered the chance to win a trip to Ecuador. Both stops saw strong participation and high enthusiasm, reflecting the growing interest of the Italian trade in a destination with extraordinary potential. This project underscores Tourism Hub’s commitment to creating impactful trade activations that strengthen business relationships and equip travel professionals with the insights they need to promote Quito with confidence and curiosity.