Two things that inspire me the most are the basic ingredients of my daily job: travels and communication. I am passionate of tourism since ever. Exploring new places and getting to know new cultures truly make me feel alive. I also love communication, its endless ways of expression and the fascinating challenge to find the right tone for the right channel.
After the graduation in Communication Studies, Micol started her career joining Italian communication agencies specialized in the tourism and food industry as Account Manager for 8 years. Her role included communication on behalf of the clients, creating contents for different channels and promotional materials. Developing editorial calendars for social media, organizing press trips, B2B, B2C and media events, implementing online and offline campaigns, while always strengthening the relationships with Italian media and digital influencers.
Micol works with Tourism Hub since 2022 as PR Account Manager for Tourism Western Australia, handling the daily press office activities and collaborating on the organization of press conferences and events, press trips and media involvement with the goal of promoting the destination and its unique features in the Italian market.