Fashion photo shooting onboard La Compagnie

Target Audience

Media

The Brief 

Fashion, art, and the creative class in general are the early adopters of La Compagnie, which—with its exclusive 100% business class offering—promises a travel experience rich in style and comfort.

La Compagnie aims to promote its Milan–New York route by positioning itself as a modern, creative, smart airline with a strong attention to detail.

The Project 

La Compagnie’s aircraft was transformed into a true fashion photo shoot set — complete with a model, makeup, limelight, and outfits for the upcoming season!

The result was an exclusive 13-page editorial published in the women’s magazine Grazia, showcasing the new collection through images captured within the cozy, turquoise interiors of the aircraft. The shoot highlighted La Compagnie’s distinctive livery, customized for the airline’s tenth anniversary, as well as the elegant spaces of the Malpensa Airport lounge accessible to La Compagnie passengers for a relaxing pre-flight experience.

The photo feature was complemented by a dedicated editorial page offering an in-depth look at La Compagnie.