Press Office Liguria

Target audience

Media Trade & Consumer

The brief

Supporting Agenzia in Liguria in making Tier 1 coverage on Italian, English and German markets

The project

Since 2019 Tourism Hub  has been supporting inLiguria in press office activities for Italian, UK and DACH markets. The goal is to promote the image of the tourism offer, activating the client's marketing strategies and  implementing special initiatives.

The plan includes a series of marketing and communication actions divided into 3 marco areas:

• Communication actions of the Liguria brand and the destination
• Initiatives related to "Experience"
• Promo-commercial actions

For this reason TH decided to focus on different goals:              

• Increase the awareness and positioning of the destination and its products
• Propose new communication contents with a high experiential value through the most appropriate communication channels.
• Create "Story-pitches" based on the destination's priority products and adapted to the needs of each individual market to get the best attention.
• Propose strategic partners in line with the positioning of the destination. The proposed brands aim to expand the target audience through similar worlds.