The first Italian podcast about The Islands of Tahiti
Target Audience
General Public
The Brief
Among the promotional messages for French Polynesia, we aim to break away from the stereotype, although attractive, that associates the destination solely with honeymoon trips, characterized by overwater bungalows that hover above the water and activities only related to the beautiful lagoons, all of which are known for their sensational turquoise color. What makes the islands truly unique are many other facets and colors that go beyond its waters.
To tell you about them all (or almost), we have chosen not to rely on sight anymore, but on sound, to engage even more with "other" sensations.
The Project
In this context, the Tourism Hub team has curated the creation of the first podcast entirely dedicated to the Islands of Tahiti, in collaboration with the Italian publication "Panorama."
The podcast is divided into 5 episodes, released weekly between November and December 2024, designed to guide listeners into a deep immersion in the atmosphere of the islands, through firsthand experiences narrated by journalist Marco Morello, along with sensations, encounters, and surprising stories.
Alongside the production of the podcast, significant media coverage was created across Panorama's online channels, print, and social media.
The podcast continues to serve as both a narrative content piece and an informational tool in various promotional activities the team is carrying out in the Italian market.
