Fam Trip Travel Agents in Saudi Arabia

Target Audience 

Travel Agents

The Brief

• Expand Product Knowledge: Gain a deeper understanding of Saudi Arabia not only as a pilgrimage destination but also as a complete travel destination ready to welcome a wide range of travelers, from luxury tourists to cultural visitors.
• Create New Packages: Use the experience to envision new packages and itineraries, offering an exclusive and competitive market offering.
• Transfer the Experience to Clients: After the trip, you will have authentic stories and practical advice to share with your clients, providing them with direct and valuable insights.

The Project

The fam trip in Saudi Arabia took place in September and was an incredibly educational and captivating experience from the very first moment, thanks to the generous Saudi hospitality. Upon arrival, the group members were welcomed with a cup of Arabic coffee, tea, and delicious local dates for the traditional hafawa, the authentic local welcome, which immediately immersed the participants in a unique atmosphere. During the stay, the travel agents had the opportunity to explore various points of interest and destinations, visiting cultural sites and relaxation oases, but also having memorable experiences, such as an aperitif in a Saudi home where they were able to converse with local families and enjoy a tasty traditional dinner. The visit to various sanctuaries was the most touching experience, as was the visit to the Al Rajhi Mosque, where an Italian guide helped the group understand the meaning of Islamic prayers and offered a different perspective on Saudi spirituality.

Throughout the trip, there was also the discovery of a selection of luxury hotels and resorts, including the Maraya Concert Hall and numerous iconic hotels, all enhanced by the extreme attention and care of the local staff.

Jeddah proved to be an incredibly modern city. Among the must-sees was a stop at the TEAMLAB contemporary art museum. From walking around the historic streets of Al Balad in Jeddah to the tour of Hegra and the magnificent landscapes of AlUla, our trip filled every day with history and culture. 

Each stop helped confirm Saudi Arabia as a complete destination, capable of attracting different types of travelers. The fam trip enriched the participants with a deeper knowledge of the country, allowing them to better convey to their clients the allure of Saudi Arabia and all the opportunities the destination offers today to its visitors.