Feel Good Saudi - Training Events

Target audience

Travel agents

The brief

Create an immersive series of training events in prominent Italian cities to showcase Saudi Arabia as a year-round destination, engaging the Italian trade community and inspiring travel agents through an unconventional lunch break.

The project

In June 2024, our dedicated team crafted a series of training events branded as "Feel Good Saudi" across five key cities in Italy: Milan, Florence, Brescia, Bologna, and Turin. The selected venues, tranquil yoga centers, were transformed into vibrant hubs of cultural exploration and wellness with Arabian cushions, pillows, evocative pictures, and scents to evoke the essence of Saudi Arabia.

In collaboration with our event partners, AlUla and Red Sea Global, we guided agents through an enriching journey, uncovering Saudi Arabia's cultural richness, natural beauty, and wellness experience

es travelers can enjoy amidst breathtaking landscapes. Alongside workshops, participants enjoyed moments of wellness through guided sessions of yoga poses, breathing exercises, and meditation, finding balance amidst Saudi Arabia's captivating landscapes and aromas.

Highlighting Saudi hospitality, during the final part of the Q&A session, participants were treated to traditional Saudi coffee and dates, enriching their sensory experience and deepening their cultural appreciation for the destination.

Participants deeply appreciated the event format, which allowed them to explore diverse tourism offerings to promote Saudi Arabia more effectively to their clients, while also leaving them inspired and rejuvenated.