Media event - La Compagnie inaugural flight MI-NY

Target audience

Media, tour operators & official partners

The brief

Support La Compagnie 100% Smart Business Class on the occasion of the inaugural flight of the new route Milan – New York with a lunch event held at Milan Malpensa airport on 15th April 2022.

The project

Our team supported the launch of the inaugural flight of La Compagnie, the first and only 100% all business class airline, by organizing a media and partner event held at Milan Malpensa airport on 15th April 2022.

At the inauguration at GATE 51 of Milan Malpensa airport, the CEO of the French airline Christian Vernet and the Vice President Aviation Business Development of SEA Andrea Tucci held a press conference in the presence of a selected group of 15 media representatives including TV and Radio.

All invitees from trade and media had the chance to enter and inspect the plane before boarding of the passengers as well as following live the take off.

The first 50 passengers on board of the exclusive flight to the Big Apple, including three journalists and travel influencers, experienced a warm and hassle-free boarding in Milan.

The day prior to the inaugural flight our PR team was able to secure a luxury brand fashion photo shooting in collaboration with Fashionlife magazine on board of the A321 Neo plane.

Milan is the third largest European market in the business travellers’ segment to New York; with a daily flight schedule from September onwards, La Compagnie is targeting a new segment of leisure and business customers looking for an innovative product at a competitive price.