Tactical Campaign - Tourism Western Australia

On the occasion of the launch of the new direct route Rome-Perth, operated by Qantas, we set up this Tactical OOH Campaign for Tourism Western Australia in cooperation with Qantas. The campaign, repeated for two consecutive years, was composed of various OOH activities carried out between Milan and Rome. Digital campaigns were implemented to enhance effectiveness, including native and digital campaigns on major Italian publications.

The objective of the campaign was to spark Italian travellers’ curiosity and drive awareness on the destination by flowing the two cities with the amazing colours of its landscape, characterized by vast spaces, unspoiled nature, and many opportunities for wildlife encounters. Utilizing Out-of-Home (OOH) advertising, strategically placed in high-traffic areas of Milan and Rome, we ensured maximum visibility for Tourism Western Australia while leveraging on the excitement surrounding the new direct route by Qantas.